Your email's subject line is, next to your name, the first thing the recipient sees. It is important.
In your email subject, do not:
- Arouse interest and curiosity.
- Say "Hi".
- Be wordy.
- Respond without giving context.
- Be vague or general.
To compose the perfect email subject:
- Give the message's bottom line
- If your email comprises multiple topics, consider breaking it into multiple messages.
- Summarize the message — why you are writing and what you want to be different after the recipient has read your email — instead of describing it.
- If you invite somebody to a conference, use "Invitation: Email Efficiency Conference, Bangalore Aug 14-16" instead of a plain "Email Efficiency Conference".
- Be precise.
- Include detail that allows the recipient to identify what you are talking about quickly and unambiguously.
- If your message requires the recipient's action, say so; preferably with the first word.
- Leave out unnecessary words.
- Email subjects need to be concise. Skip articles, adjectives and adverbs.